Client-reported revenue growth over roughly four months versus the prior-year four-month comparison period.
See the work.
Understand the approach.
A real client engagement, plus illustrative examples of what it feels like to plan and review your marketing with Burnett Consulting.
East Attachments
A structured equipment catalog, a better-prepared quote request and coordinated Facebook marketing, including Meta Ads and Marketplace strategy.
A live view of East Attachments. Select Explore & scroll to browse the current homepage. Open full website ↗
Qualified leads per month, approximately, as reported by East Attachments following the website launch.
Client-reported, approximate outcomes, not independently audited or a promise of future results. The case study explains comparison periods, overlapping lead sources and seasonal factors.
A clear plan before a commitment.
The Fieldstone Heating & Air example shows a website and search review, three priority gaps, a recommended service mix, a scope and budget discussion, and a homepage design concept. It is a sample deliverable, not an actual client or completed client project.
Explore the assessment & HVAC homepage ↗See what happens after the starting plan.
Two sample biweekly reports show illustrative inquiry growth, appointment bookings, advertising costs, work completed and next steps. Explore them alongside Fieldstone’s assessment and homepage concept. All sample figures are invented, not actual client results or forecasts.
View the sample performance updates ↗Purpose behind every post.
A sample month of 12 posts, matching the social media base plan. The actual calendar, formats and final volume are agreed around your services, seasonality, assets and audience. This example is not a record of published work.
| Week | Educate | Build confidence | Encourage an inquiry |
|---|---|---|---|
| Week 1 | Common causes of uneven cooling | Meet the service process | How to prepare for a service visit |
| Week 2 | A repair-or-replacement checklist | Explain an approved service offering | Answer a common homeowner question |
| Week 3 | Seasonal maintenance reminder | Approved project or team spotlight | What happens after an inquiry |
| Week 4 | Thermostat basics | Service-area and booking guide | Invite questions about home comfort |
Before publishing: confirm technical accuracy, image permissions, claims, offers and calls to action. Review the calendar with the client, then use performance and inquiry feedback to shape the next month.
See social media deliverables ↗See what a useful first plan could look like.
Your free assessment includes practical recommendations and a homepage design concept. No obligation to purchase.