A website with limited buying guidance
The previous website showed product pictures and rough sizes, without enough detail to help prospective buyers evaluate their options or prepare a useful inquiry.
East Attachments
A clearer buying experience. Better-informed inquiries.
Burnett Consulting connected a rebuilt website with a more focused Meta Ads and Facebook Marketplace strategy, helping prospective buyers understand the products and giving the sales team more context before the first conversation.
Scope: Website development and Facebook marketing, including Meta Ads and Marketplace strategy. Instagram development is the next approved initiative.
Equipment and services for work that moves material.
East Attachments serves farmers, land-clearing professionals, skilled tradespeople and private property owners who need to dig, pull, crush or move materials. Its work includes heavy-equipment attachment sales, welding repairs and land-clearing services such as tree clearing, grading and trenching.
Three gaps between capability and opportunity.
Limited online visibility
Word of mouth and marketplace listings were the primary ways of reaching customers. East Attachments needed a stronger, more coordinated online presence.
A need for marketing direction
The business needed a plan that connected promotion, product information and sales follow-up while keeping investment aligned with its budget.
Build interest. Improve the path to a quote.
March 2026: refine Facebook advertising and Marketplace
Burnett Consulting adjusted audience targeting, product messaging and initial qualification around prospective buyers most relevant to East Attachments. Ads helped establish interest and collect core customer and product information, while Marketplace boosting was adjusted around the available budget. Technical questions still required sales follow-up.
Approximately April–May 2026: add the website upgrade
The website was a separately recommended and approved next investment, not a delayed part of the initial advertising launch. A structured catalog, clearer product information and configuration options gave customers a more useful way to explore attachments.
Connect the inquiry to the sales conversation
The quotation process gathers machine and product requirements before the call, helping reduce repetitive fact-finding. Salespeople can confirm the remaining details and focus more of the conversation on fit, industry differentiators and product value. The website supports technical qualification; it does not replace final fitment confirmation.
From browsing to a better-prepared conversation.
Discover the product
Browse the catalog and review the attachment’s purpose, available options and relevant product details.
Explain the requirements
Begin an inquiry with machine information, selected options and relevant measurements or modifications.
Confirm fit and value
The sales team reviews the request, confirms outstanding details and moves toward a suitable quote.
More context. More qualified opportunities.
Revenue growth
Over roughly four months, compared with the four-month comparison period from the prior year.
Qualified advertising leads per month
Compared with previous marketing approaches. Qualification was confirmed through sales-team feedback and advertising-platform tracking.
Qualified leads per month
Approximately, following the website launch, as reported by East Attachments.
Highest-grossing month to date
East Attachments reported achieving its highest-grossing month during the engagement.
East Attachments also reported more calls from local and surrounding areas about custom attachments following the website refresh and new social content. That demand helped inform further expansion of its catalog.
Expand when the business is ready.
East Attachments intends to add marketing services progressively as revenue supports further investment. Instagram development is the next approved initiative, extending product visibility alongside the website and Facebook activity already in place.
Explore the related work: Website Development · Social Media Marketing · Metal Fabrication & Equipment Marketing.
YOUR NEXT MOVE
Turn interest into better-informed inquiries.
Find the gaps between how customers discover your business and how they become a useful sales conversation.
Your Free Assessment includes:
- A review of your website and search presence.
- Your three most important marketing gaps.
- A recommended starting service mix.
- A discussion of scope and budget.
- A free homepage redesign preview.
The homepage preview is a design concept to discuss, not a completed website build. No obligation to purchase.