FREQUENTLY ASKED QUESTIONS

Clear answers before the work begins.

Learn how strategy, pricing, timelines and collaboration are handled. If your question is more specific, start with the assessment.

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Already considering the next step? See what happens after you sign, from onboarding to ongoing updates ↗

01What services can be combined?+

Logo design and brand strategy, SEO and local visibility, social media marketing, website development, Google Ads and email marketing can work independently or as one connected growth plan. The right combination depends on your current foundation, sales process and growth priorities.

02Do bundled marketing plans receive a discount?+

They may. If your business needs several services, we can combine the recommended work into one customized plan with a discounted overall rate. The exact service mix, level of support and final price are set after the complimentary assessment so you pay for what your business actually needs.

03How does the complimentary assessment work?+

Share your business details, goals and current challenges. Your Free Assessment includes a review of your website and search presence, your three most important marketing gaps, a recommended starting service mix, a discussion of scope and budget, and a free homepage redesign preview. We follow up by email to coordinate the review and preview. There is no obligation to purchase.

04What is included in the free homepage redesign preview?+

The preview is a homepage design concept that shows a possible new direction for your website. It is included with the Free Assessment so we can discuss the layout, message and path to inquiry. It is not a completed website build or a change to your live site. Any implementation would be separately scoped and priced before work begins.

05Are plans customized?+

Yes. Starting prices reflect the minimum scope for each category. Final scope and pricing can increase based on content volume, campaign complexity, market competition, website requirements and expected pace of growth.

06How much does logo design and brand strategy cost?+

Logo design and brand strategy projects start at a $369 one-time fee. This is not a monthly service. Final pricing depends on the scope of work, including research, concept development, revisions, file requirements and the depth of brand guidance requested.

07How much does website development cost?+

Most website builds start at a $888 one-time fee, but pricing can vary above or below that amount based on the simplicity or complexity of the requested site. A simple one-page website or landing page may have a lower average rate. Page count, functionality, content, custom features and integrations can increase the final price, and ongoing maintenance is quoted separately. Request a consultation with a Burnett Consulting representative for a scope-based estimate.

08How much does SEO and local visibility cost?+

SEO and local visibility plans start at $639 per month. A six-month initial engagement is recommended because search engines need time to discover and evaluate improvements, and meaningful trends require enough data to assess responsibly. Scope can increase based on market competition, locations, website size and content needs.

09Is advertising spend included in service pricing?+

No. Google Ads media spend—and paid social advertising spend when applicable—is a separate investment and is not included in the starting prices shown. Media spend is normally paid directly to the advertising platform. Recommended spend depends on the market, service value, competition and demand.

10How quickly can work begin?+

Timing depends on the selected services and current workload. After the assessment, we outline the recommended scope, information needed and a realistic start and delivery schedule.

11Do you guarantee a specific number of leads?+

No responsible marketing partner can guarantee rankings, a specific number of leads or a specific lead quality in every market. We build around qualified demand, improve search visibility and the path to inquiry, and use performance information to strengthen the strategy over time.

12Who owns the website and marketing assets?+

Ownership, licenses and handoff deliverables are documented in your agreement. During onboarding, we confirm the accounts needed for the approved services and each person’s permissions. Where supported, you grant Burnett Consulting role-based access through platform invitations instead of sharing passwords, and retain owner or administrator access to your business-owned accounts. We document any agency-managed tools or access limitations. At completion or transition, we coordinate agreed asset delivery and access changes under the agreement.

13Can you work with an existing website or marketing team?+

Yes. We can improve an existing foundation, manage a specific channel or coordinate with internal staff and other partners when responsibilities are clearly defined.

14Do you work with businesses outside North Carolina?+

Yes. Burnett Consulting serves clients across the United States and builds each plan around the client’s market, customer profile and sales process.

STILL HAVE A QUESTION?

Talk through your goals and current marketing foundation.

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